Digital Marketing Course – Master Online Branding & Growth Strategies
Batch Name
Digital Marketing
Course Start
Every Month
Course duration
90Hrs/180Hrs
Eligibility
10th
🧾 About Course
The Digital Marketing Course at Elite CAD Computer Institute is a complete, practical training program designed to help students, entrepreneurs, and professionals build and grow businesses online.
In this digital era, every company — big or small — needs a strong online presence. Through this course, you’ll learn how to promote brands, generate leads, and increase sales using digital platforms like Google, Facebook, Instagram, YouTube, and more.
Our training combines theory + practical sessions where you’ll work on live projects, ad campaigns, SEO strategies, and content creation — preparing you for freelancing, job roles, or business growth.
Topic Covering
Introduction to Digital Marketing
What is Digital Marketing?
Traditional vs. Digital Marketing
Key Concepts: Funnel, Leads, CTR, CPC, ROI
Career Opportunities in Digital Marketing
Website Planning & Creation
Domain & Hosting Basics
WordPress Setup and Customization
Creating Landing Pages for Ads
Google Analytics Setup
Search Engine Optimization (SEO)
Keyword Research & Competition Analysis
On-Page SEO (Titles, Meta, Alt Tags)
Off-Page SEO (Backlinking & Directory Submission)
Google Search Console & SEO Tools
Social Media Marketing (SMM)
Facebook Page Setup & Promotions
Instagram Business Tools & Reels Strategy
LinkedIn & Twitter Marketing
Social Media Content Calendar
Google Ads (SEM & PPC)
Creating Search, Display & Video Ads
Keyword Planning & Bidding Strategies
Remarketing Campaigns
Google Ads Dashboard & Optimization
Email Marketing
Email Campaign Creation
List Building & Segmentation
Using Tools like Mailchimp
Designing Email Templates
E-Commerce & Affiliate Marketing
E-Commerce SEO & Product Ads
Amazon & Flipkart Seller Setup
Introduction to Affiliate Marketing
Choosing Profitable Niches
YouTube Marketing
YouTube Channel Setup & Optimization
Video SEO & Tags Strategy
Monetization Rules & Growth Tips
YouTube Analytics Overview
Content Marketing
Types of Content & Marketing Strategy
Blog Writing & Optimization
Hashtag Strategy for Social Media
Storytelling for Brands
Google Analytics & Reporting
Traffic Analysis
Conversion Tracking
Reporting for Clients & Businesses
Personal Branding & Freelancing
Creating a Personal Portfolio Website
Building a Freelancer Profile (Upwork/Fiverr)
Handling Clients & Projects Professionally
Interview Preparation & Personality Development
Resume Building for Digital Marketing Jobs
Interview Practice Sessions
Group Discussion & Communication Skills
🎯 What You Will Learn?
After completing this course, you will be able to:
Understand Digital Marketing fundamentals & key tools.
Create and manage social media pages & ad campaigns.
Perform Search Engine Optimization (SEO) to rank websites on Google.
Design and send Email Marketing campaigns.
Use Google Ads, Analytics, and YouTube Marketing effectively.
Manage Facebook, Instagram, and LinkedIn advertising.
Build and optimize websites and landing pages for better conversions.
Understand content marketing, keyword research, and analytics tracking.
🚀 Scope After this Course
After completing this course, you can:
Work as a Digital Marketing Executive, SEO Expert, or Social Media Manager.
Start your own freelancing or digital marketing agency.
Grow your YouTube channel, Instagram page, or business website.
Get hired by IT companies, startups, and eCommerce brands.
Earn money through affiliate marketing, blogging, or freelance projects.
🙋♂️ Who Can Apply for This Course
This course is ideal for:
✅ Students who want to start a career in marketing or freelancing.
✅ Entrepreneurs who wish to promote their own business online.
✅ Working professionals who want to enhance their digital marketing skills.
✅ YouTubers and influencers aiming to grow their reach organically.
✅ Anyone interested in mastering social media and online marketing tools.